Can you tell us a little bit about Looping Lovers and who is behind it?
Our names are Philipp Ries and Thomas Mayer, we are both 29 years old, born and raised in the south of Germany and our paths crossed with the beginning of our studies at the university of applied sciences in Schwäbisch Gmünd, Germany.
We started this project in September 2015. The main idea was to learn more about animations and social media. It was never meant to become art nor classified. It is more like a condition for art making and critical thinking.
When did the unique style of Looping Lovers aesthetics start?
Going back to Uni for inspiration, we were always focused on user centric design and form function in class so we adapted them to our humanoid figures. LoopingLovers became a way to breakout of the norm and thus creating a side project for us to collaborate on. What started out as super corny & a little off, has slowly transition into what LoopingLovers has become today.
How has being part of social media and online communities impacted your art?
Instagram has helped inspire a constant workflow, with pressure of seeing other artists projects and remaining part of the algorithm spotlight. This has helped us push each other to work more and collaborate more often.
Social media has become a vital part of creating online communities and to connect friendships. It helps challenge yourself to be better day after day and elevate your craft.
LoopingLovers seems to have a realistic yet abstract approach to the artwork. Has this style changed over time?
In the beginning the artwork or project was trying to fit into the current social media feed style or colors. As time has went on that style has evolved more into a creative expression away from those social structures. A lot of the early colors were limited by use of color harmony palette while in school, which morphed into the over saturated aesthetics they are today.
Being an artist duo working on this project for years together. Are there any key moments in time that have impacted where you both are today?
TH: We always try kept the motive behind the artwork and style for ourselves. One of the main things is that we always focus on being seen for the quality of your work and not judge upon on your character. Going back to our days in graffiti before working together in Uni was the same, we wanted to express ourselves to the world around us. Putting up artwork for others to see and appreciate without first thinking about who made the art. Going from graffiti on walls to seeing LoopingLovers on billboards, buses, and commercial advertisements has put that work into perspective.
P: Try to put yourself out as much as possible. Similar to graffiti, putting your artwork out there as much as possible to gain more exposure. Keep putting in the work, collaborate with like artists, and become part of social communities.
How did you come across the NFT space and what was your first impressions?
TH: Seeing people like Marco Mori (@macomoroni_) come from Instagram into the NFT space was eye opening. Seeing how the community was receiving this style of artwork was very inspiring. This sparked the crypto flame and got us working on our project, which has become the upcoming drop.
It is becoming the groundwork for digital artists and their artwork. It is allowing the viewers to get behind the art and see that there is actually an artist behind the pixels. It’s opening doors for artists and art lovers that never could have been done before.
P: Diving deep into the clubhouse app and connecting with artist and likeminded individuals over the past couple months has grown our community. Through the clubhouse app we were able to connect with artist, now friend YippieHey (@yippiehey). With this we have been able to work together, teach each other, and understand new technologies together.
Twitter has been another new frontier for us. Being visual based artists we had to become more comfortable with the written art of Twitter. It has seemed that over the past couple years a lot of artists have been transitioning out of Instagram onto twitter to better connect with each other.
How do you guys feel about the Instagram exposures and the mentality of posting to please the algorithm?
It produces a challenge when you are creating art for engagement, and if you aren’t activity creating and posting you fade away from the spotlight. Makes it harder for artists to step back from their work and reflect. Artwork should be created for passion not for social acceptance.
Why did you make the piece you did for your first NFT drop?
This is a very serious piece to us. It captures emotion in an endless loop for people to wonder and create their own feelings. It encompasses 2 souls which find each other and become one. Spiraling together, bonding together, only to be separated and their own again. Magically blending together to allow everything else to be overcome. “Lovers in a Loop”
What started off as something dark eventually became something about love and positivity. Even the use of bright vibrant colors changes things in a more positive uplifting message about souls and bodies.
Why use loops?
It allows us to connect to your emotions and grants access to feelings over time. It has no defined time, with no end. Emotions are endless therefor are a timeless loop. Same as being on the blockchain, will forever be looping. The NFT will form as a time capsule creating an timeless loop of emotions.
How does working as a duo effect your individual solo projects?
Ever since starting this project back in Uni, we have fully devoted our energy and everything we do around this project. We have been working apart since out of Uni. This has allowed us to bring in different perspectives to the project from the different worlds around us. We are always collaborating with each other, bouncing ideas off each other from commercial projects we may be working on, and bringing new things to table for LoopingLovers.
What are you looking forward to with your first drop? Any expectations?
Finally find some sleep. There has been a mix of lots of excitement and nerves building up the past couple months. We are excited that this has allowed us to open up to positive community feedback. With this we are able to connect with new audiences granting a sense of creative freedom.
Ready to move onto the next one!
What platform will you be using for the drop?
We have chosen to use Foundation.app for this drop. It’s a small community created by artists for artists to keep their best interest in mind. It started out as invite only, but has now opened up to community invites. This allows artists to bring in their peers and other talented creators.
@YippieHey | Has it been hard to find commercial clients with both of your unique styles?
TH: LoopingLovers is a business card for potential clients. We have been working with musicians more, having our art style complement their music. Augmented reality Instagram filters have also provided big exposure for us, allowing people to experience our art in real-time and share it with their friends.
Trying to keep a healthy balance between commercial work and personal projects. Using client work to learn from and adapt to LoopingLovers. In the end commercial work for us leads to more creative freedom on projects.
Yakov Plyassunov (@yakovplyassunov) | The NFT space is like a goldrush right now with everyone flooding to join the market. What inspired you to join the crypto community?
What initially caught our attention was the community collaborations that were happening. Artists working with other artist, talking among each other, and supporting each other. As always moving into new technology, software opens the door to new ways to explore. Like picking up a new brush and experimenting the brush strokes for the first time.
UniqueCool (@canflorianaheg1) |What do you feel is the most important part of a collaborations between artists looking to get into NFTs?
P: Equality and respect among artists in the very beginning of the project. Put everyone’s heads together to build ideas and ping pong off each other. Make sure you are always working on level playing field with all artists involved.
TH: Find creative ways to explore new technologies. Async.art allows you to create coded artwork in layers. Each artist can create their own layer, minting it individually along the process. There are many things to explore with this such as time and space, allowing you to create a capsule of digital artwork.
Dope Rad Cool (@doperadcool) |How has the transition been between Instagram communities and moving into the NFT space?
@YippieHey: It has become a strong community of artists supporting each other. As the community sees new comers enter the scene, they appreciate the hard work of the smaller artist because they have been there. It becomes inspiring when you have artist you look up to bidding on your work. It becomes more validating seeing your peers bid on your artwork than having a few extra likes.
What are your plans going forward?
TH: We would like to do more commercial work as a duo, form a collective to work on projects together, and find more time for the LoopingLovers project. Explore new technologies for art, GPU rendering will progress the future, and see where this leads us.
P: Experiment with new mediums, new technologies, and new ideas in artwork. Right now we are exploring classic mediums such as sculptures. We want to blend the boundaries of traditional art with augmented reality and digital media. Keep any eye out for physical sculptures with digital aspects in the near future.